Title: About - Magnusmode
URL: https://www.magnusmode.com/about/

# Our Vision & Mission.

We envision a world where autistic and neurodivergent people take on everyday tasks with independence and confidence, and their caregivers have greater peace of mind. Our mission is to work with the organizations people rely on, such as banks, transit agencies, airports and everyday brands, to add clear, step-by-step guidance to their services that anyone can follow.

![Collage with five photos of young adults with autism, down syndrome, neurodivergence, and neurotypical abilities smiling and using the MagnusCards app in different settings](https://www.magnusmode.com/assets/about/magnus-cards-about-magnusmode-banner-2.webp)

## Magnusmode by the numbers

- 40+
  Inclusion Partners across North America
- 150K+
  App Downloads
- 100K+
  Card Views
- 40K+
  Registered Users

## Building Everyday Inclusion

1. ### The Spark
   Magnusmode started at home. Growing up, Nadia Hamilton, who founded the company, drew step-by-step guides to help her autistic brother with everyday tasks, like brushing his teeth.
2. ### The Method
   The guides worked because they broke each task into small, clear steps, with a picture for each one. MagnusCards brought that proven method to the phone: a guided task tool that presents **Card Decks** for everyday activities, from ordering a meal to catching a train.
3. ### Built With Partners
   ***Inclusion Partners***, such as banks, transit agencies, airports and brands like A&W and Kraft Heinz, sponsor Card Decks for their own customer experiences, from using an ATM or boarding a plane to ordering a meal at A&W or making Kraft Dinner at home. Each Card Deck is shaped by feedback from autistic advisors. Customers use it free in the MagnusCards app or in the partner’s own digital channels.
4. ### Impact
   More than 40 Inclusion Partners across North America use MagnusCards. Their customers, including autistic and neurodivergent people, older adults and newcomers learning the language, get step-by-step help when they need it, and the confidence to do more on their own. That is everyday inclusion: services more people can use with confidence.

## The Magnusmode Team

- ![Headshot of Michelle](https://www.magnusmode.com/assets/about/MagnusMode-About-Team-Michelle-460.webp)
  Michelle
  President
- ![Headshot of Mark](https://www.magnusmode.com/assets/about/MagnusMode-About-Team-Mark-460.webp)
  Mark
  Chief Marketing Officer
- ![Headshot of Hanut](https://www.magnusmode.com/assets/about/MagnusMode-About-Team-Hanut-460.webp)
  Hanut
  Director of Engineering
- ![Headshot of Justin](https://www.magnusmode.com/assets/about/MagnusMode-About-Team-Justin-460.webp)
  Justin
  Product Manager
- ![Headshot of Aimée](https://www.magnusmode.com/assets/about/MagnusMode-About-Team-Aimee-460.webp)
  Aimée
  Product Success Manager
- ![Headshot of Lucas](https://www.magnusmode.com/assets/about/MagnusMode-About-Team-Lucas-460.webp)
  Lucas
  Software Developer

Want to talk with the team? [Get in touch](https://www.magnusmode.com/contact-us/)

## What People Are Saying

![5 stars](https://www.magnusmode.com/assets/about/magnusmode-cards-reviews.svg)

> Great tool to facilitate financial independence!
>
> “My daughter with cognitive special needs uses The banking cards to withdraw cash and make purchases with her debit card. An awesome tool to reinforce the steps and help her independent.”

— HK208

![5 stars](https://www.magnusmode.com/assets/about/magnusmode-cards-reviews.svg)

> Riding the bus and train
>
> "My favorite part of MagnusCards is learning how to ride the train and bus, and how to get blood drawn at the lab at the hospital."

— Buddy-Six

![5 stars](https://www.magnusmode.com/assets/about/magnusmode-cards-reviews.svg)

> Pediatric Professional
>
> "As a pediatric professional I was fortune to hear about Magnusmode from a parent. This app is life changing for people living with Autism and cognitive disabilities. I shared it in a group chat with other Pediatricians and they are all sharing it with their patients and families. Thank you for creating this wonderful app that will surely change the lives of so many."

— Tam Petrie

![5 stars](https://www.magnusmode.com/assets/about/magnusmode-cards-reviews.svg)

> Parfait!
>
> "J’ai utilisé cette app avec des élèves vivant avec une déficience intellectuelle. L’app est bien faite et permet de gagner en autonomie. Pouvoir créer des cartes supplémentaires seraient bénéfiques pour les usagers."

— Jeansimong

![5 stars](https://www.magnusmode.com/assets/about/magnusmode-cards-reviews.svg)

> A great tool to support persons with autism
>
> "Love this app, I’ve had such a positive experience using it to help my family members! The app is both applicable to young and older populations. Highly recommend!"

— P123fer

![5 stars](https://www.magnusmode.com/assets/about/magnusmode-cards-reviews.svg)

> Superb app for teens and adults
>
> "This handy app is great for teenagers and adults for fostering independence and building self advocacy. This is a wonderful assortment of MagnusCards to choose from explanations for banking, take-out orders and school issues/experiences. Nice work!"

![5 stars](https://www.magnusmode.com/assets/about/magnusmode-cards-reviews.svg)

> Excellent app
>
> "I think this app is amazing! Kids with cognitive special needs will benefit from the routine and reminders this app provides. Lots of card decks and the opportunity to create your own allow for a lot of opportunities for independence and inclusion! Well done Magnusmode!"

![5 stars](https://www.magnusmode.com/assets/about/magnusmode-cards-reviews.svg)

> Helpful
>
> "We used the travel deck for Pearson this summer with my son. He is 4 yrs old and has ASD. He doesn’t fully understand the concept of waiting yet! But we showed him the stories of going through security and boarding the plane and it helped him to understand what the next steps were. He’s very good with visual schedules so I find these social stories just as great!"

— Google user

![5 stars](https://www.magnusmode.com/assets/about/magnusmode-cards-reviews.svg)

> Helps my daughter
>
> "This App has been incredibly helpful with my daughters daily living skills. Its helping her navigate our community and recognize processes that get her from start to finish. I highly recommend it!"

![5 stars](https://www.magnusmode.com/assets/about/magnusmode-cards-reviews.svg)

> Fantastic visual support tool
>
> "As a speech/language pathologist working with autistic children and young adults, MagnusCards is a fantastic way to offer visual supports to those who may need an immediate visual tool in their home, community, or school. The Card Decks on a phone or tablet allows individuals to be independent and confident in their everyday life!"

![5 stars](https://www.magnusmode.com/assets/about/magnusmode-cards-reviews.svg)

> "MagnusCards provide the opportunity to show people that you can cook on the stove or do laundry, and do it successfully. The collaboration between the Whirlpool brand and MagnusCards has made me feel that my daughter Rachel will be able to manage, she will have a good life and she will be able to do things because she can learn them."

— Kathy, parent of a MagnusCards app user.

## Inclusion Partner Feedback

> Putting people first – our customers, colleagues, and communities – is at the very core of everything we do. Huntington Bank is proud to team up with Magnusmode to help bring practical tools to autistic and neurodiverse people.

— Steve Steinour, Chairman, President and CEO - Huntington National Bank

> We are thrilled by the opportunity to partner with Magnusmode and make our restaurants an inviting space for all our guests.

— Marla Gerein, Director of Restaurant Training and Transportation - A&W

> Creating a positive and inclusive shopping experience is our utmost priority, so we’re thrilled to be able to offer our customers this wonderful tool. It’s a tremendous opportunity to further support our customers and their caregivers.

— Trader Joe's, US - Trader Joe’s

> This new tool for the MagnusCards app will help the thousands of Canadians who need support performing some of the banking tasks many of us take for granted. By partnering with the innovative tools MagnusCards has developed, we are helping individuals with special needs learn to bank independently.

— Lynne Kilpatrick, Senior Vice-President - CIBC

> These new tech-focused initiatives will significantly increase accessible public transportation options for those who may not be using the system today. NJ TRANSIT is committed to maximizing access to public transportation for all New Jerseyans, and these enhancements will help us fulfill that commitment.

— Kevin S. Corbett, President & CEO - New Jersey Transit

> The County of Brant Public Library has added 3 MagnusCards Decks to our range of accessibility tools. We are thrilled that MagnusCards provides our users the extra help they need without being instructive or overwhelming--on the contrary, users have described our MagnusCards as "a lot of fun" and very easy to use. We are happy that community members with cognitive special needs have even better access to our Library Branches now.

— County of Brant Public Library

> Enhancing accessibility is a top priority for the TTC, and we’re committed to exploring every opportunity to ensure that people with disabilities can safely and conveniently access our transit system. This partnership with Magnusmode is one more step that the TTC is taking to remove barriers to access for all transit riders.

— Chair Jaye Robinson, Toronto Transit Commission Chair

> Our Robin Hood® brand has partnered with MagnusCards to promote valuable baking experiences for neurodiverse individuals. The brand team has created recipes for every type of learner with steps presented in an easy-to-read format with audio captions and pictures to guide in the process.

— J.M. Smucker Co.

![Magnusmode logo](https://www.magnusmode.com/assets/about/MagnusMode-Cta-About-Us.svg)

What began as one family’s hand-drawn guides now helps people bank, travel, eat out and cook on their own, with Magnus, a guide designed by and for the community, beside them at every step.

- [![Get on App Store](https://www.magnusmode.com/assets/App-Store-Magnus.svg)](https://apps.apple.com/us/app/magnuscards/id703031651)
- [![Get on Google Play](https://www.magnusmode.com/assets/Google-Play-Magnus.svg)](https://play.google.com/store/apps/details?id=com.magnusmode)

![Magnusmode logo](https://www.magnusmode.com/assets/about/MagnusMode-About-Supporters-Advisors.svg)

## Advisors and Investors

Thank you to the organizations and people who have contributed along the way.

- ![Centre for Social Innovation logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-Centre-for-social-innovation.jpg)
  CENTRE FOR SOCIAL INNOVATION
  Winner, $25K Project Wildfire Social Business Pitch Competition.
- ![Centennial College logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-Centennial-College.jpg)
  CENTENNIAL COLLEGE
  Applied Research Collaboration
- ![Autism Ontario logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-Autism-Ontario.jpg)
  AUTISM ONTARIO
  Community Collaborator
- ![Communitech logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-CommuniTech.jpg)
  COMMUNITECH ASCENT (ACCELERATING SOCIAL CAUSE ENTREPRENEURS):
  Mentorship Program
- ![GTAN, Golden Triangle Angel Network logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-GTAN.jpg)
  GOLDEN TRIANGLE ANGEL NETWORK
  Private Investment
- ![NRC CNRC Canada logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-NRC_CNRC-Canada.jpg)
  NRC-IRAP
  Private Investment
- ![OCE, Where Next Happens logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-OCE.jpg)
  ONTARIO CENTRES OF EXCELLENCE
  Grant Recipient
- ![SheEO logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-sheEO.jpg)
  SHEEO
  Radical Generosity Fund Recipient
- ![Accelerator Centre logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-Accelerator-Center.jpg)
  WATERLOO ACCELERATOR CENTRE
  Accelerator Program Graduate
- ![43N logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-43N.jpg)
  43NORTH
  $500K Winner
- ![Geneva Centre for Autism logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-Geneva-Center-For-Autism.jpg)
  GENEVA CENTRE FOR AUTISM
  Community Collaborator
- ![Everyday Heroes Kids logo](https://www.magnusmode.com/assets/about/MagnusMode-Advisors-Investors-Logo-Every-Day-Hero.jpg)
  EVERYDAY HEROES KIDS
  Community Collaborator

[Contact Us](https://www.magnusmode.com/contact-us/)

## Inclusion Partners

- ![A&W logo](https://cdn.sanity.io/images/la8r79vi/production/254820f8f71e26f27643e73403e699ed583b6bc3-223x108.png)
- ![Barrie Transit logo](https://cdn.sanity.io/images/la8r79vi/production/c560f0f29c1a1d21b2a1787de715a1fe5f2e59f8-1080x444.svg)
- ![Brampton Transit logo](https://cdn.sanity.io/images/la8r79vi/production/58e7970c4c2915cf8d69b73cd7ad99f78cd63847-300x69.png)
- ![Burlington Transit logo](https://cdn.sanity.io/images/la8r79vi/production/bedbd9823f53f60116de826ed157a384a5f52b75-300x123.png)
- ![CIBC logo](https://cdn.sanity.io/images/la8r79vi/production/fbbf7253acd3d156fb4c4bfbe0232f87d3ea6b82-300x77.jpg)
- ![COTA logo](https://cdn.sanity.io/images/la8r79vi/production/ba98d17fc8da3799ea5a219c3d8a62d961976d07-270x280.png)

- ![Centre In The Square logo](https://cdn.sanity.io/images/la8r79vi/production/7cd28139d1c3e56d94ef30fca0422876d4474edf-250x300.png)
- ![Cincinnati/Northern Kentucky International Airport logo](https://cdn.sanity.io/images/la8r79vi/production/dd9cd09654aa1c0cb3cfa08a0d7a3bfe6f0f3b37-900x500.png)
- ![Fresno logo](https://cdn.sanity.io/images/la8r79vi/production/f5f5dee60d290cb95ecb0ac912d5a23d61c4aaab-317x100.png)
- ![GO Transit logo](https://cdn.sanity.io/images/la8r79vi/production/33e0734026e7818f4aa5dbcb0d4926b148059707-270x280.png)
- ![Halton Hills Public Library logo](https://cdn.sanity.io/images/la8r79vi/production/07be1dea9f38a125927e3722f138a623cfddeb62-300x89.jpg)
- ![Halton Hills Recreation logo](https://cdn.sanity.io/images/la8r79vi/production/4a1531a649db96fa8e94ec8b0e5f4ff16c1c2f42-300x159.jpg)

- ![Harry Reid International Airport logo](https://cdn.sanity.io/images/la8r79vi/production/d1e6f3c125cbe696f5bf4dbeb808fd4ef144e8b9-135x85.svg)
- ![Huntington Bank logo](https://cdn.sanity.io/images/la8r79vi/production/769546b619d3f24ba1f1f7e7d3db7b9885862964-300x87.png)
- ![Idea Exchange logo](https://cdn.sanity.io/images/la8r79vi/production/1f8103b7737b9140b124472fc5113879b11a8174-300x164.png)
- ![Kraft Heinz logo](https://cdn.sanity.io/images/la8r79vi/production/54d8337ef73b77b7fe8d662856ae595a083ce721-300x64.png)
- ![M&T Bank logo](https://cdn.sanity.io/images/la8r79vi/production/dfc93d0f4b3bec4108f1aa3e2990bc2f49d642c2-1080x274.svg)
- ![Metro logo](https://cdn.sanity.io/images/la8r79vi/production/9f788e3a0eede1bdb8675f377b1cf0be53376e48-300x194.jpg)

- ![Metrolinx logo](https://cdn.sanity.io/images/la8r79vi/production/087c70f657e55d1065c66fe332ffe66976ce30a0-328x80.svg)
- ![Milton Transit logo](https://cdn.sanity.io/images/la8r79vi/production/523cd2c7a7b3cd2903568e82cb8b953c2a74f6e1-300x139.png)
- ![NFTA Metro logo](https://cdn.sanity.io/images/la8r79vi/production/5d0221a2b339edf6d1a6510016c86318d6879bdf-300x95.png)
- ![NJ TRANSIT logo](https://cdn.sanity.io/images/la8r79vi/production/c76ce76ea03c50f56afd03160c291c0ea0988001-241x300.jpg)
- ![Oakville Public Library logo](https://cdn.sanity.io/images/la8r79vi/production/010de72fd1501bc67fac8ab4608204105d29a940-300x101.png)
- ![Oakville Transit logo](https://cdn.sanity.io/images/la8r79vi/production/8733636ddc43cc43e100fd4582459579ad92ce1a-1080x380.svg)

- ![PRESTO logo](https://cdn.sanity.io/images/la8r79vi/production/af5904b76f7d0634612fd775d28a6810fe71ca52-270x280.png)
- ![Pizza Pizza logo](https://cdn.sanity.io/images/la8r79vi/production/475eeec32e62a82c95afb2756d3f820e9efda521-1080x896.svg)
- ![Port Authority of New York and New Jersey logo](https://cdn.sanity.io/images/la8r79vi/production/c2516e091d2657e916653bd5f48b485a6b37d077-400x210.png)
- ![Regions Bank logo](https://cdn.sanity.io/images/la8r79vi/production/358ca223ef9927ef6d2ff3a514ad663934b01565-270x280.png)
- ![Robin Hood logo](https://cdn.sanity.io/images/la8r79vi/production/b30ed231700375908787e5a491541dda193a2217-300x231.jpg)
- ![Stratford Transit logo](https://cdn.sanity.io/images/la8r79vi/production/5266f3882774881cfa679d55d0d667e6f2e05900-270x280.png)

- ![TD logo](https://cdn.sanity.io/images/la8r79vi/production/f1fe1d68728af1826be27f59d9c9eb99cd728e88-87x81.svg)
- ![Toronto Pearson logo](https://cdn.sanity.io/images/la8r79vi/production/078dbce5e2bcfde54a1765915b21b1fdae387c4d-1080x841.svg)
- ![Toronto Zoo logo](https://cdn.sanity.io/images/la8r79vi/production/6f03263ac885c2596a5a8c7117fc2d509c7353ef-1080x395.svg)
- ![UP Express logo](https://cdn.sanity.io/images/la8r79vi/production/ad1cd3b4b9ef64cd35ace119675f752b57b378fe-270x280.png)
- ![Victoria International Airport logo](https://cdn.sanity.io/images/la8r79vi/production/acf7a08f25626b18fbb10d8583b4f982aadc96ce-270x280.png)
- ![Winnipeg Richardson International Airport logo](https://cdn.sanity.io/images/la8r79vi/production/8736cc1c79ef22a50f92614e7d41b66038539b1c-218x52.png)

- ![York University logo](https://cdn.sanity.io/images/la8r79vi/production/8dff22e0acdb0b601e81d7410735044a65065086-300x94.png)
- ![York University and CAMH logo](https://cdn.sanity.io/images/la8r79vi/production/780d402d1896a932821f8d7371d3dafce6748281-300x99.png)

[Book a MagnusCards Demo](https://www.magnusmode.com/contact-us/?topic=demo)
