What is the cost of not including everyone in your customer experience?

220 million

The number of people worldwide with cognitive special needs.


3.6 billion

The support network for people with cognitive special needs.


$6.9 trillion

The annual disposable income of this support network.

Magnusmode enables everyone.

Toronto PearsonColgateCIBCToronto ZooA&W

Magnusmode is helping Toronto Pearson create a more universal customer experience

Canada’s largest and busiest airport is now better connecting, engaging and enabling people with autism, Down syndrome, and other special needs, thanks to Magnusmode. MagnusCards guides passengers with unique needs through important travel related tasks, including airline check-in, reading a flight information display, baggage pick up, and many more.

Magnusmode and Colgate are giving everyone a future they can smile about

Colgate-Palmolive has partnered with Magnusmode to make oral care routines easier for people with cognitive special needs. MagnusCards guide people through brushing teeth, flossing teeth, using mouthwash and visiting the dentist.

CIBC and Magnusmode make banking easy for everyone

Working with CIBC, Magnusmode has created an important resource to help individuals with special needs conduct their banking and manage their money. Card Decks guide people through depositing a check into an ATM, using a prepaid card, and many more.

Magnusmode and Toronto Zoo are creating an inclusive and exciting learning experience

Magnusmode is helping Toronto Zoo enable visitors with special needs to connect, learn and experience nature while exploring the Zoo. Card Decks help visitors to get their tickets, prepare for the environment, engage with habitats and interactively explore the Zoo through a scavenger hunt for animals in the African Rainforest.

Magnusmode is helping A&W lead the charge on accessible dining

Magnusmode is working with A&W to create a stress-free, confidence-building dining experience for people with cognitive special needs. MagnusCards support people through ordering a meal, getting condiments and cleaning up after a meal, to facilitate an easier dining experience.

Change The world

Creating a More Inclusive World

Magnusmode is working with companies around the world to transform the customer service experience for people with autism and other cognitive special needs.

2018 Change Maker Award, co-recipient with Colgate
Startup Canada Awards
2018 National Women Entrepreneur
2015 SheEO Radical Generosity Winner
Toronto Life
Toronto's 20 Most Brilliant Tech Innovators in 2016
Harry Jerome Awards
2018 Young Entrepreneur Award
"We Are Canada" Profile in 2017

What We Do

Our mobile app, MagnusCards®, increases accessibility for your customers with cognitive special needs. In just 4-6 weeks, we deliver custom, branded, digital Card Decks that enable people and their support networks to better access and engage with your brand. Let us work with you to show your customers how to realize maximum value from your products and services.

Magnus Sitting

Why It Works

For people with special needs, the world can be a loud, scary and overwhelming place. The character of Magnus was designed for this community by someone with autism. Magnus helps them to focus and manage activities with decreased stress and greater independence.

Learn More

Toronto Pearson will become the first airport to participate in the program, setting us apart as leaders in accessibility and demonstrating our commitment to creating a universal experience for all passengers.

-Scott Collier, Vice-President of Customer and Terminal Services, Greater Toronto Airports Authority

We are thrilled by the opportunity to partner with Magnusmode and make our restaurants an inviting space for all our guests.

- Marla Gerein, Director of Restaurant Training and Transportation, A&W

The Toronto Zoo is delighted to participate in the Magnusmode program, which is a true example of community engagement.

- Jennifer Tracey, Senior Director of Marketing Communications and Partnerships, Toronto Zoo

Our Customers

Toronto Pearson
Brampton Library
Centre in the Square
County of Brant Public Library
Egg Farmers of Ontario
Grand River Transit
Guelph Transit
Hamilton Public Library
Idea Exchange
Milton Public Library
New England Aquarium
Pickering Public Library
Pizza Pizza
Region of Waterloo Library
Richmond Library
Royal Ontario Museum
Toronto Zoo
Vaughn Blitz Libraries

Latest Causes

Ready to Get Started?

Our solution, MagnusCards®, increases accessibility for your customers with cognitive special needs. Let’s get started on realizing your inclusiveness strategy today. Your fully branded Card Decks can be ready to launch in as little as 4-6 weeks.